Educate, Engage, Empower
One of the chief goals of the association is to promote the integral role that the motor vehicle plays in the economy of our nation and the world. Many of the members of the Detroit Auto Dealers Association participate in the NAIAS, LLC, which is responsible for the production of the North American International Auto Show (NAIAS).
The DADA members support their communities through charitable involvement. The most significant charitable venture of the DADA is the annual NAIAS Charity Preview. Charity Preview has raised more than $100 million for children’s charities in Southeastern Michigan over the past 25 years alone. In total, Charity Preview has generated over $121 million since its inception in 1976. In 1998, the DADA founded the DADA Charitable Foundation Fund, one of the benefiting charities of the NAIAS Charity Preview, to support charitable organizations and activities that assist children and youth.
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