DADA In The News

Main Menu
Contact Us
Dealer Locator
DADA Charitable Foundation Fund
Educational Seminars

Members Section
Login To Members Section

Upcoming Seminars
Wed, Jun 15th
Michigan Department of State Vehicle Dealer Training


Print E-mail



 LaFontaine Photo

Ryan LaFontaine
Detroit Auto Dealers Association President
LaFontaine Cadillac Buick GMC


Bill Golling
DADA Vice President
Golling Chrysler Dodge Jeep Ram

Doug North
DADA Treasurer/Secretary
North Brothers Ford


Rod Alberts, Executive Director
Detroit Auto Dealers Association
North American International Auto Show

Rod Alberts came to the Motor City 24 years ago where he was soon named executive director of the Detroit Auto Dealers Association (DADA) and the North American International Auto Show (NAIAS).

As head of the DADA, Alberts represents more than 200 domestic and import new car and truck dealers in Southeast Michigan.  He is the voice of dealer business interests at the state and federal levels, and he creates and oversees communications, community relations, and educational and charitable activities for the dealer group.    

Alberts serves another, equally important, role as executive director of the North American International Auto Show, one of the top five motor shows in the world.  He manages all aspects of the global show, including countless worldwide and North American vehicle introductions, more than 5,000 international media from over 60 countries and over three-quarters of a million visitors in overall attendance annually.  The show’s Charity Preview event is renowned as one of the largest fundraising events of its kind in the world, raising over $47 million in the last 10 years alone.  Additionally, the auto show brings an estimated $350 million to the local economies of Southeast Michigan each year.    

A native of Missouri and a graduate of the University of Missouri, Alberts held previous leadership positions with auto dealer associations in Arkansas and California.  Today, Alberts serves on a number of automotive and community boards and committees, and has been recognized by many local organizations for his service to the auto industry and his commitment to the community.                                                                         

Community Involvement and Honors

Executive Committee Metro Detroit Visitors and Convention Bureau

Board of Directors Motor Cities Automobile National Heritage Area

Board of Directors The Parade Company

Steering Committee the Harold E. LeMay Museum, Tacoma Washington

Detroit Regional Chamber’s Mackinac Policy Conference Committee

Chairman of the Board of Directors Automotive Hall of Fame in Dearborn 2004

President Automotive Trade Association Executives (ATAE) 2002

1995 – Crain’s Detroit Business, “Metro Detroit’s Brightest and Best Under 40”

2008 – Inducted into the Macomb County Hall of Fame

2010 – Detroit Regional Chambers “Moving Forward” Award

2010 – Judson Center “Great Ambassador” Award







DADA Education Foundation
Abbott Nicholson
Colombo & Colombo

© 2012 DADA | All rights reserved | Legal Disclaimer | Terms of Use